Brendan Fernandes

I ♥ Safari

2004

The pictures in this series have been appropriated from travel magazines and deal with images that are used to market an understanding of a place. The original images are fabricated, in that they are staged, but to the tourist they present something real and unique. The syntax is inspired by souvenir-shop "I Love" stickers. The text is meant to confuse and play with the idea of loving a place, while questioning what it means to be there.